BEHIND THE BRAND: ENTREPRENEURIAL FASHION

BEHIND THE BRAND: ENTREPRENEURIAL FASHION

MONDAY, SEPTEMBER 19TH
6PM - 8PM

Hotel Palomar Philadelphia
117 South 17th Street at Sansom
Philadelphia, PA  19103

MODERATOR:

Dr. Joseph Hancock, Author of "Brand Story" and
Design and Merchandising - Assistant Professor, Drexel University

PANELISTS WILL INCLUDE:

Craig von Schroeder, owner, Commonwealth Proper

Commonwealth Proper

Not satisfied with the usual habiliments of the legal profession, Craig Arthur von Schroeder set out to articulate his own style and aesthetic through a clothing line. Before creating Commonwealth Proper, Mr. von Schroeder founded KentonHarrow, a full men's line devoted to the Jet Set.  He is also a practicing attorney and former professional soccer player.

Commonwealth Proper was founded to provide clients with intelligent, lifestyle-enhancing garments and products.  Our first endeavor:  button-downs and dress shirts. We believe that every man is original.  In this spirit, our tailors cut and sew new shirt styles every month.  Each CMP shirt is individually numbered and restricted to a production capacity of 20 units. 

Que Gaskins, founder of [Que-In] and former Director of Marketing-East Territory N. American, Nike Que possesses 22 years of experience as a visionary leader, and a results driven professional with smart creativity. A true game changer who can successfully lead a global brand innovation and marketing team with clarity, strategic thinking, and a motivational management style. Que is a  champion of ideas that stretch boundaries, challenge assumptions and deliver break through results.

Leandrew Robinson, Business Development Manager, Karmaloop

Karmaloop has grown to become a multi-platform lifestyle web destination—with the launch of an online entertainment channel, KarmaloopTV, in 2007 and its auction site, KarmaSwap, last year.  

The majority of the brands carried on Karmaloop hail from the Golden State. West Coast brands represented among the more than 200 labels on site include a who’s who of streetwear and contemporary lines such as LRG, Joyrich, Comune, tokidoki, Hellz, Crooks and Castles, BB Dakota, Kill City, Tavik Swimwear, Vans and Vestal to name a few.

Karmaloop recently launched PLNDR.com—a new shopping community site that will operate KarmaSwap. PLNDR.com is spearheaded by manager Leandrew Robinson and will feature a Sneaker Hub for sneaker collectors to buy and sell, a flash sales area featuring limited-time deals, and a Boutique Blowout, which works in partnership with nationwide boutiques to liquidate stock.

Ouigi Theodore, founder, Brooklyn Circus 

Quincy "Ouigi" Theodore, the founder of The Brooklyn Circus, a refreshingly classic fashion and lifestyle brand, is on a quest to redefine urban style one garment at a time.

Launched in 2006, Theodore serves as the brand's creative director and has taken The Brooklyn Circus from a small boutique on a Brooklyn side street made it an emerging global phenomenon. With store locations in New York and San Francisco, and "The BKc" branded line of clothing in 25 specialty stores in Japan and Sweden, Theodore is positioning The Brooklyn Circus for an international takeover.


]Janice Waitkus, Director, LAGOS the store and Community Relations  Relocationg in 1994 from Washinton D.C., Janice was an integral part of the executive team who launched the opening of the Neiman Marcus Store in King of Prussia. She went onward and spent the next 8 years at Neiman Marcus as the Merchandising Manager. Prior to that, Janice worked as a buyer and an Assistant Store Manager for Woodward and Lothrop Departmant Stores and another 5 years as the General Manager for Lord & Taylor. For the past 30 years Janice has been working "Retail" so much so it should be her middle name.
Now having settled into LAGOS for the past 8 years, Janice has held many positions within the company including Account Executive for Bloomingdales, and DIrector of Merchandising for Saks FIfth Avenue.



Light hors d'oeurves and cash bar